Last night, three teams were awarded from the top eight finalists during the 2018 L'Oreal Brandstorm Philippines Awards at the Marco Polo Hotel Ballroom in Ortigas, Metro Manila.
This year's competition was joined by more than 3,500 players (that is 1,100 teams) from over 30 universities across the country. From this number, twenty-four teams moved to the semi-finals last 1 March 2018 and only eight teams were selected to battle it out in the National Finals. The finalists were:
- Team C3 - University of the Philippines Diliman
- Team L'Ocked In - De La Salle University Manila
- Team LoReal Talk - Ateneo de Manila University
- Team Tala - De La Salle University Manila
- Team RegSteffiJe - University of the Philippines Diliman
- Team Bellus - University of the Philippines Visayas
- Team Totally L'Oreal - University of the Philippines Diliman
- Totally TS1 - University of the Philippines Diliman
The ceremony recognized the most innovative and strategic business models that "combine the application of modern technology... to shape the future of beauty... attract and engage millennials as well as increase hairdressers' loyalty".
“L'Oreal Brandstorm has always stood as an innovation-incubator for some of the most promising talents in the industry," shares Tina Ampil, L'Oreal Philippines General Manager, for Human Resources. "It is always inspiring to see what students come up with their fresh perspectives and forward-looking insights."
The 2018 L'Oreal Brandstorm Philippines Awards were presented by the Executives of L'Oreal Philippines with support from the Professional Products Division, the global salon division of L'Oreal Group.
Below are the 2018 L'Oreal Brandstorm Philippines Awards winners:
Major Awards:
Special Awards:
- L’Oréal Brandstorm 2018 National Champions - Team C^3 from University of the Philippines Diliman
- L’Oréal Brandstorm 2018 1st Runner up - Team Bellus from University of the Philippines Visayas L’Oréal Brandstorm 2018 2nd Runner up - Team Tala from De La Salle University Manila
Special Awards:
- People’s Choice Award was given - Team Tala from De La Salle University
- Team Spirit Award - Team Bellus form Univerity of the Philippines Visayas
- Best Speaker Award - Coleen Chua of Team C^3
- CSR Award - Team RegSteffiJe from University of the Philippines Diliman
- Integrated Marketing Communications Award - Team Tala
- Tech Innovation Award - Team C^3
Team C3 will represent the country in the Brandstorm Worldwide Finals next month, 17 May 2018, in Paris, France. It was in 2012 when the Philippines last bagged the Worldwide Championship, besting finalists from over 40 other countries. Last year's winners were from Singapore, Thailand, and Brazil.
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