Herbalife Nutrition Healthy Breakfast Survey Reveals Consumers in the Philippines Would Be Motivated To Eat Breakfast Daily If It Is More Convenient and Easy or Readily Accessible

PHILIPPINES, April 18, 2018 – Herbalife Nutrition today released findings from its Asia Pacific Healthy Breakfast Survey, conducted i...

PHILIPPINES, April 18, 2018 – Herbalife Nutrition today released findings from its Asia Pacific Healthy Breakfast Survey, conducted in February this year with more than 5,500 respondents in 11 markets – including 500 from the Philippines.

Aimed at uncovering insights into the attitudes and habits of eating breakfast among consumers in the region, the survey revealed that the majority of respondents understand the importance of a healthy breakfast in promoting their well-being and in managing their weight, however, many of them have encountered obstacles to eating it daily, and would be encouraged to eat it more regularly if it was more convenient and accessible.

Benefits of consuming breakfast

Based on the Herbalife Nutrition Asia Pacific Healthy Breakfast Survey, the majority (69 percent) of consumers in the Philippines consider breakfast extremely/very important, with 86 percent choosing it as the most important meal of the day. In comparison, only 11 percent opted for lunch and 2 percent for dinner.

When asked about the benefits of consuming a healthy breakfast:

  • 99 percent said that eating breakfast “gives them energy in the morning”
  • 96 percent felt that “it contributes to their personal well-being”


Looking at the breakfast habits of consumers in the Philippines, the survey found that 84 percent do indeed make it a priority to eat their first and most important meal of the day at home, with 67 percent doing so within one to two hours of waking. The rest would just grab their breakfast either at work (10 percent) or on the way to work (4 percent). Only 2 percent of the respondents do not eat breakfast.


What are the consumers in the Philippines eating for breakfast?

The survey also showed that although 41 percent of respondents consider protein as the predominant nutrient needed in their breakfast, carbohydrates in fact made up most of the actual breakfast nutrients in the consumption pattern of the respondents. Carbohydrates such as bread or toast and hot beverages top the list of breakfast foods regularly consumed.

Obstacles to a daily breakfast

While the survey indicated that a good majority are eating breakfast, it also found that many had encountered obstacles to eating it daily.The top three barriers are:

  • “Lack of time” (44 percent)
  • “Don’t feel hungry in the morning” (30 percent)
  • “Trying to maintain my weight” (18 percent)

To overcome these obstacles, 54 percent of the respondents said having “If my breakfast contributes to my health and well-being” and “If breakfast helps give me more energy” would help them eat breakfast daily, other motivation factors include making breakfast “readily accessible” (53 percent) or having something that is “more convenient and easy” (48 percent).

“It is heartening to see that most Asia Pacific consumers are aware of the importance of eating breakfast. At Herbalife Nutrition we believe that there are many benefits of eating a healthy breakfast daily. A healthy breakfast with balanced nutrition not only provides the much-needed nutrients for the day, but also has wide-ranging benefits in the long run, including supporting healthy metabolism, better brain health and improved weight management,” said Mr. Rosalio Valenzuela, Country Manager of Herbalife Nutrition Philippines.

“However, the survey also revealed that many are still not consuming breakfast daily. One can easily overcome the obstacles by waking up 15 minutes earlier to prepare something fast such as a protein shake. Eating a healthy breakfast regularly can really set the stage for healthier eating all day long, and promote and maintain a lifetime of wellness,” added Mr. Valenzuela.

According to the Herbalife Nutrition Philosophy, every meal consumed should have a calorie intake breakdown of 40 percent carbohydrates, 30 percent protein and 30 percent fats. Carbohydrates should include, at the very least, some fruits or vegetables.

Herbalife Nutrition Asia Pacific Wellness Tour

To educate Asia Pacific consumers on how to adopt positive nutrition habits for a healthier and happier life, Herbalife Nutrition will be conducting its ninth Asia Pacific Wellness Tour from April 13 to April 29. The Herbalife Nutrition Asia Pacific Wellness Tour features a series of medical symposia and nutrition talks held in cities across Cambodia, Hong Kong, Indonesia, India, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand. During the Tour, Herbalife Nutrition fitness experts and members of the Herbalife Nutrition Advisory Board (NAB) will share their expertise on a variety of health-related topics, with a focus on the importance of a healthy breakfast.

About Herbalife

Herbalife is a global nutrition company whose purpose is to make the world healthier and happier.  The Company has been on a mission for nutrition - changing people's lives with great nutrition products & programs - since 1980. Together with our Herbalife independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages.  Herbalife offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on- one coaching with an Herbalife independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Herbalife’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife members in more than 90 countries. Through its corporate social responsibility efforts, Herbalife supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams. Herbalife has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.comHerbalife also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.

Source: Herbalife Asia Pacific

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What's Hot Manila: Herbalife Nutrition Healthy Breakfast Survey Reveals Consumers in the Philippines Would Be Motivated To Eat Breakfast Daily If It Is More Convenient and Easy or Readily Accessible
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