Is Consumer Insighting a lost art?

Rediscover the science and art of insighting at the 1st Consumer Insighting and Storytelling Conference 2018

MANILA - On April 26-27, marketers, creative professionals, researchers, and decision-makers, will come together for the first Consumer Insighting and Storytelling Conference, happening in Makati City.

The event, presented by Synergy Market Research + Consultancy, is the only conference that focuses on the intersection of insighting and creativity - two disciplines that are imperative for businesses today. It is a rebranded and expanded version of the company’s successful “HuGOT It Right” seminar-workshop series, which was launched in 2016.

“Consumer Insighting is a powerful currency for brands today. It allows them to get into the heart of what consumers truly want and need, which are most of the times unspoken,” said Germaine Reyes, President and CEO of Synergy Market Research + Consultancy. “However, some run the risk of labeling data findings and observations as ‘insight,’ and we want brands to rediscover the power of insighting, approaching it as both science and art.”

The unique two-day program will feature talks from experts in the fields of marketing, advertising, anthropology, behavioural economics, digital, and design thinking, highlighting how consumer insights are drawn from these diverse sources. After a deep dive into insighting, attendees will learn about the psychology of storytelling and creative techniques they can employ to help them connect to their consumers more effectively.

Sessions include:

An Insight About Insights
From the Outside In: How anthropology aids in deeper consumer insight mining
Why Emotions Trump Logic: Storytelling’s Impact on Consumer Purchase Behavior
The Psychology of Storytelling: Why and How Hugot Happens
Storytelling ROI

On the second day, attendees will undergo an intensive design thinking workshop, where they will get the chance to solve on a consumer insighting case study from a featured local brand. This will be facilitated by Miguel Aranaz, an innovation and design strategist and a serial entrepreneur, with an MA in Image and Communications at Goldsmiths University in London, and an alumnus of Stanford

“We have crafted this unique program not just for marketing and research professionals, but to everyone who wants to understand their consumers better - not just from a single point-of-view, but through different facets of their psyche.” Reyes said. “Uncovering a true consumer insight is like having an ‘aha’ moment, which can guide your business in how you speak to your customers, how you create new products, and how to innovate in a competitive market.”

Note to the editors:

Registration for the 1st Consumer Insighting and Storytelling Conference 2018 is currently ongoing.

Until February 16, registrants can get an Early Bird Rate of Php 13,500. The regular rate is Php 15,500. Group rates are also available at Php 12,000 per person, if you are registering for a group of three or more.

To register, visit

For registrations, contact:

Margie Husmalaga
Future Proof Ph



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What's Hot Manila: Is Consumer Insighting a lost art?
Is Consumer Insighting a lost art?
What's Hot Manila
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